2 Minutes With ... Rafael Donato, CCO at DAVID Miami - Muse by Clio
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Where you grew up, and where you live now.
Rio de Janeiro / Miami.
How you first realized you were creative.
I've been drawing cartoons since I was 8 but it really took shape in high school. I would doodle like crazy (especially if I was bored in class), and even created some characters that would fill many notebooks. My dream was to become a cartoonist, but more than that, I just loved to make my friends crack up with these drawings.
A person you idolized creatively early on.
Jim Davis, creator of Garfield. I was obsessed.
A moment from high school or college that changed your life.
In high school I was in charge of designing our senior class shirts. The final design was a large bar code on a dull grey shirt. Later on, our English teacher pulled me aside and said, "You will only appreciate the genius of this design when you're older." I think I realized I had a knack for disruption.
A visual artist or band/musician you admire.
Pink Floyd. I've been inspired by them since I was a teenager. And this year they launched their first song in 30 years to support the people of Ukraine. Still rocking!
A book, movie, TV show or podcast you recently found inspiring.
"Is This Anything?" by Jerry Seinfeld. Had me laughing out loud every time I opened it.
Your favorite fictional character.
Ferris Bueller.
Someone or something worth following in social media.
Pablo Rochat: @pablo.rochat
How Covid-19 changed your life, personally or professionally.
I've never been closer to my wife and kids. The fact that we made it through the pandemic without killing each other proves we can make it through anything.
One of your favorite creative projects you've ever worked on, and why.
This Coke is a Fanta. Because it was an idea that died so many times yet we insisted on doing it. Because we went out and shot during the middle of Carnival. Because it caused chaos within the client when we launched and still we held our calm. And because of the long-lasting impact it had on society.  
A recent project you're proud of, and why. 
This year we launched the poop emoji ice cream in Brazil.An original product idea to communicate the cleanest dessert in the fast food category. It got a lot of headlines and also made many IG stories. Still can't believe the client bought it!
2 Minutes With ... Rafael Donato, CCO at DAVID Miami - Muse by Clio
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- X
- Other Apps
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