Cloud RAN Accelerators: which one is in the lead, and why? - Ericsson

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Press play on photo to watch the video Do you want to listen to this videoepisode instead? Play the audio only. Service providers' key expectations from 5G and toward 6G era are to successfully manage the immense traffic growth and leverage mobile networks to support new use cases. To put the expectations into concrete numbers – the projections say that 5G subscriptions will reach 1 billion, and the average monthly usage per smartphone will surpass 15 GB by the end of this year and then grow to 40 GB by the end of 2027. As mid-band brings the potential of high capacity to explore new use cases with high bandwidth demand, new considerations appear on how to get the most out of 5G in Cloud RAN, impacting service providers' strategy of designing their 5G networks and selecting the best RAN processing option. Talking about processing and the time-critical nature of some elements, different parts of the RAN software stack have different requiremen...
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Ogilvy Tops WARC Creative 100 as the World's Most Creative Agency Network - PRNewswire

Liz Taylor, Ogilvy's Global Chief Creative Officer, said: "Topping the WARC Creative 100 speaks to the borderless creativity that unites Ogilvy's global creative network, and what's possible when creative thinking stretches across departments, geographies, and cultures to become a shared mission. What makes us most proud of this achievement is that it recognizes work delivered during a year where creativity helped us deliver through unimaginable circumstances. Our sincerest thanks to every person who works at Ogilvy for their passion and ingenuity, and to our brave clients for their partnership, trust, and collaboration."

Ten Ogilvy offices were ranked among the world's top 50 individual creative agencies contributing to the network's success with DAVID Miami ranked #1, Memac Ogilvy Dubai at #7, INGO Stockholm at #8, DAVID Madrid at #17, Ogilvy Sydney at #19, Ogilvy Bogotá at #21, Ogilvy UK at #24, Ogilvy Toronto at #31, Ogilvy Singapore at #36, and Ogilvy Islamabad at #38. Additionally, Ogilvy's offices in Sydney, Mumbai, and Bogotá ranked among the top agencies on the WARC Effective 100.

Thirteen Ogilvy-created campaigns were among the most awarded campaigns of the year, seven of which were among the top 25. Campaigns recognized include: "Moldy Whopper" for Burger King from DAVID Miami and INGO Stockholm (#1), "Stevenage Challenge" for Burger King from DAVID Miami and DAVID Madrid (#2), "Courage is Beautiful" for Dove by Ogilvy UK and Ogilvy Toronto (#12), "The Book that Will Change Your Life" for IKEA from Memac Ogilvy Dubai (#15), "Please Arrest Me" for RIT Foundation from Ogilvy Singapore (#16), "Naming the invisible by Digital Birth Registration" for Telenor Pakistan from Ogilvy Islamabad (#17), "Michelin Impossible" for KFC by Ogilvy Sydney (#25), "Buy With Your Time" for IKEA from Memac Ogilvy Dubai (#36), "Secret Menu" for KFC from Ogilvy Sydney (#44), "Burn That Ad" for Burger King from DAVID São Paulo (#64), "Mother Blanket" for Fundación Vivir & CCPDA from Ogilvy Bogotá (#48), "NarcoStore" for Fundación Colombia con Memoria from Ogilvy Bogotá (#75), and "Every Drop Counts" for Miyahuna from Memac Ogilvy Amman (#96).

The WARC Creative 100 is a ranking of the world's most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. The 2021 WARC Creative 100 was compiled from global industry competitions including Cannes Lions, D&AD, The One Show, Clio Awards, and London International Awards, along with regional competitions such as Spikes Asia, Adfest, Eurobest, Golden Drum, Dubai Lynx, Loeries, and El Ojo de Iberoamérica.

About Ogilvy 
Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Public Relations, Growth & Innovation, Advertising, Health, and Experience work fluidly across 132 offices in 82 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company (NASDAQ: WPPGY). For more information, visit Ogilvy.com, and follow us on  LinkedIn, Twitter, Instagram, and Facebook.  

Media Contacts: David Ford / [email protected]

SOURCE Ogilvy

Related Links

http://www.ogilvy.com

Ogilvy Tops WARC Creative 100 as the World's Most Creative Agency Network - PRNewswire

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